Cookie Policy
PRIVACY POLICY | PURSUANT TO ARTICLE 13 OF THE GDPR
Dear User,
this Website uses different types of cookies to function correctly and improve your browsing experience. We will also use some analytics cookies similar to technical cookies to statistically evaluate the performance and use of the Website.
In addition, if you give us your consent, we will use marketing cookies to display, while you browse the internet, advertising messages for our products and services for which you have shown an interest.
EDITION: NOVEMBER 2021
WHAT IS A COOKIE?
Cookies are small text files that can be sent from a website, when you visit it, to your device (usually to the browser you use) where they are stored. This way, the website will recognise you on each subsequent visit. On that occasion, in fact, the cookies that you have accepted will be sent to the website from your device.
Each cookie typically contains: the name of the server from which the cookie was sent, the expiration date and a value, usually a unique number generated at random by the computer. The website server, which transfers the cookie, will use this number to recognise you when you return to the website or when you browse from one page to another on the website.
Cookies can have various functions, be sent by the owner of the website you visit or by third parties and have a different lifespan depending on the type. To learn more, please read here.
HOW CAN COOKIES BE CLASSIFIED?
In general, cookies are classified into different types based on:
(A) LIFESPAN
- session cookie (temporary): it is automatically deleted at the end of the browsing session (when closing the browser)
- persistent cookie: it is active until its expiration date or its cancellation by the user
(B) ORIGIN
- first-party cookies: sent to the user’s browser directly from the website being visited
- third-party cookies: sent to the user’s browser by other websites, which install cookies through the website being visited
(C) PURPOSE
Technical cookies:
essential (navigation/indispensable/performance/process or security cookies) contribute to the operation of the website visited, giving for example the possibility to browse between pages or to access protected areas. If they are blocked, the website cannot function properly
non-essential (function/preferences/location/session status cookies) allow you to store information that changes the behaviour or appearance of the website (preferred language, size of texts and fonts, geographical area where you are). If they are blocked, the experience is less functional but not compromised.
Analytics / statistical cookies
They are used to collect information and generate statistics on using the website to understand how visitors interact with it. Third-party analytical cookies may or may not include masking the user’s IP address, with the consequent possibility of user identification and tracking, always in order to analyse the use of the website visited. Cookies belonging to this category are comparable to cookies and technical identifiers if: i) they are used only to produce aggregate statistics and in relation to a single website or a single mobile application; ii) at least the fourth component of the IP address is masked for those of third parties; iii) third parties refrain from combining analytical cookies, so minimised, with other processing (customer files or statistics with data relating to multiple domains, websites or apps that are attributable to the same publisher or business group) or from transmitting them to additional third parties.
Profiling cookies (e.g. advertising/tracking/conversion tracking cookies):
Are used to create profiles relating to the user to allow them to display advertising messages in line with the preferences expressed by the same as part of their browsing on the net
WHAT COOKIES DOES THE WEBSITE USE?
Technical cookies
To make the Website work properly and improve your browsing experience within it, we use some technical cookies, which are installed directly from our domain (bianchi.com) and have the lifespan indicated below. We do not use these cookies for other purposes.
X TECHNICAL COOKIES NECESSARY FOR THE WEBSITE TO FUNCTION = CANNOT BE DISABLED
| Name | Function | Lifespan |
| PHPSESSID | This cookie is used to store and identify a user’s unique session ID for the purpose of managing the user’s session on the Website. | Session |
| Current Country | Defines the user’s reference market | 1 month |
| _icl_current_language | This cookie is stored by WPML WordPress plugin. The purpose of the cookie is to save the current language. | 1 month |
| m2_store | The “m2_store” cookie allows the automatic or manual choice of language and market of the current user to be saved. It is used to view products related to the user’s choices during the visit | session |
| _GRECAPTCHA | This cookie is set by Google’s re captcha service to identify bots and protect the Website from malicious attacks. | 5 months 27 days |
| ARRAffinitySameSite | This cookie is set by the Windows Azure cloud and is used for load balancing, with the aim of ensuring that visitor page requests are routed to the same server in any browsing session | session |
| ARRAffinity | This cookie is set by the Azure app service and allows the service to choose the correct instance established by a user to deliver subsequent requests made by that user. | session |
| mage-messages | This cookie is set by the Magento provider and is used to track error messages and other notifications that are shown to the user, such as the cookie consent message or error messages. | 1 day |
| ADRUM_BTa | This cookie is used to optimise the user’s browsing experience on the Website and share information with support staff. | session |
| ADRUM_BT1 | This cookie is used to improve the user’s browsing experience on the Website by detecting errors and share information with support staff. | session |
| form_key | This cookie is used to track form submissions, to facilitate the caching of content on the browser and to speed up pages loading. | 1 day |
| mage-cache-storage | This cookie is set by Magento and is used to cache the contents of the browser and to speed up pages loading. | 1 day |
| mage-cache-storage-section-invalidation | This cookie is set by Magento and is used to cache the contents of the browser and to speed up pages loading. | 1 day |
| mage-cache-sessid | This cookie is set by Magento and is used to clear local cache memory. | 1 day |
| recently_viewed_product | This cookie is set by Magento and is used to store the product IDs of the recently viewed products, in order to facilitate browsing. | 1 day |
| recently_viewed_product_previous | This cookie is set by Magento and is used to store the product IDs of the recently viewed products, in order to facilitate browsing. | 1 day |
| recently_compared_product | This cookie is set by Magento and is used to store product IDs of recently compared products, in order to facilitate browsing. | 1 day |
| recently_compared_product_previous | This cookie is set by Magento and is used to store product IDs of recently compared products, in order to facilitate browsing. | 1 day |
| product_data_storage | This cookie is set by Magento and is used to store the configuration of the product data relating to the recently viewed/compared products. This cookie is set by Magento. This cookie is used to store | 1 day |
| VISITOR_INFO1_LIVE | This cookie is set by YouTube to measure the bandwidth that determines whether the user gets the new or old reading interface. | 5 months 27 days |
| test_cookie | The test_cookie is set by doubleclick.net and is used to determine whether the user’s browser supports cookies. | 15 minutes |
| SameSite | This cookie is used by browsers to identify how proprietary and third-party cookies should be handled. | session |
| AWSALBAPP-0 | AWS server persistent cookies. Used to maintain a unique user for the same group of servers, which ensures that data relevant to that user is available through a hot cache. | 7 days |
| AWSALBAPP-1 | AWS server persistent cookies. Used to maintain a unique user for the same group of servers, which ensures that data relevant to that user is available through a hot cache. | 7 days |
| AWSALBAPP-2 | AWS server persistent cookies. Used to maintain a unique user for the same group of servers, which ensures that data relevant to that user is available through a hot cache. | 7 days |
| AWSALBAPP-3 | AWS server persistent cookies. Used to maintain a unique user for the same group of servers, which ensures that data relevant to that user is available through a hot cache. | 7 days |
| guestidc | This cookie is used to maintain the preferences of a guest user, for the duration of their session. | session |
Analytics cookies
The Website uses analytics cookies, sent from our domain (bianchi.com), to collect, in aggregate form, information on the traffic of the Website and generate statistics on its use (e.g. collection of number of completion of forms and relative percentage of total clicks).
In particular, the Website employs Google Analytics, which is a web analytics service provided by Google LLC (“Google”) that uses online identifiers for statistical purposes (e.g. IP addresses, client IDs and device identifiers). We have adopted features that reduce the identifying power of cookies (by masking significant portions of the IP address that is collected by cookies). As part of this service, Google will not cross-reference the information collected with other information it already has. To learn more, read Google’s policy “How Google uses information from sites or apps when using our partners’ websites or apps” below.
X ANALYTICS COOKIES SIMILAR TO COOKIES AND OTHER TECHNICAL IDENTIFIERS = CAN BE ENABLED WITHOUT CONSENT
| Name | Function | Duration |
| _ga | Used by Google Analytics to calculate visitor, session and campaign data and also tracks the use of the Website to generate anonymous statistical analyses of the Website. | 2 years |
| _gat | Used by Google Analytics to limit the frequency of requests to the Website. | 1 minute |
| _gid | Used by Google Analytics to store information about how visitors use the Website and create an analytical report of the Website’s performance. The data collected by this cookie includes the number of visitors, their origin and the pages visited (anonymously). | 1 day |
| AnalyticsSyncHistory | Used to store information about the time when a synchronisation with the lms_analytics cookie took place. | 1 month |
Marketing cookies
The Website also uses some marketing cookies that, if activated with your consent, will allow us to carry out remarketing advertising and conversion monitoring activities in our interest.
In this way, we may allow you to see advertising messages in line with the interests and preferences that you expressed while browsing within the Website. If, after viewing or interacting with these messages (with a click), you return to the Website, we will track your behaviour (i.e. conversion) and we will be able to measure the effectiveness of our web remarketing campaigns.
MARKETING COOKIES = ENABLED WITH YOUR CONSENT
Google Ads
With your consent, we will collect and use the data collected through cookies installed by the remarketing and conversion monitoring tags of the Google Ads service (doubleclick domain). These tags will be managed by us through Google Tag Manager or, where necessary, directly in the page code.
- What does that mean?
Through the data collected via these cookies, we may place you in the audience segments of the users of the Website affected by our remarketing campaigns and make you see our ads on the Google Display Network, Google Partner and on the Google search network based on the actions you have performed on the Website. Through the conversion tracking tag, we will track sales and other conversions generated by our ads. - What data will we collect?
Online identifiers, including cookie identifiers and IP addresses, and data relating to your actions on the Website and on the web. - To whom will the data be communicated?
The data collected will be shared with Google Ireland Ltd., which provides the Google Ads services we use to carry out remarketing campaigns on the Google Display Network. When performing the Google AdS service, Google Ireland Ltd. will process your data in accordance with its privacy policy, found here. We will not provide the data to third party advertisers. - Opt-out
In addition to the contents of the section How to manage your cookie preferences, you can choose not to use Google cookies to personalise ads using this setting.
Facebook Pixel
With your consent, through the data collected by the Facebook® Pixel you can also view our advertisements on Facebook® social networks, Instagram, Facebook Messenger and on the pages managed by the Facebook partner network, if you are part of it.
- What does that mean?
Facebook® will use the data collected through Pixel to insert you into a group of users to whom our advertising messages will be shown within the social networks belonging to the Meta group (so-called advert targeting). Facebook® will combine the data collected through Pixel with the data available to it, that you have provided or that Facebook has acquired while using its services. - What data will we collect?
Online identifiers, including cookie identifiers and IP addresses, and data relating to your actions on the Website and on Facebook®. - To whom will the data be communicated?
We will transmit the data to Facebook Ireland Limited (“Facebook Ireland”). We inform you that, with regard to the collection and communication of your data to Facebook Ireland for advert targeting, our Company and Facebook Ireland are joint data controllers pursuant to Article 26 of the GDPR and have concluded a joint data controller agreement for this purpose, which you can read here. The collection and communication to Facebook Ireland of the Data will take place only with your consent, pursuant to Article 6.1 letter a) of the GDPR. To know all the information provided by the GDPR regarding the processing of data carried out by Facebook Ireland even after the communication of the data and to exercise your rights under the GDPR towards Facebook Ireland, read their privacy policy available here. - Opt-out See the section How to manage your cookie preferences. You can also manage your preferences regarding the adverts you see on Facebook® by clicking here.
LinkedIn Ads
With your consent, through the data collected by LinkedIn Corporation cookies, you can also view our advertising within the LinkedIn platform.
- What does that mean?
Through the data collected through these cookies, we may place you in the audience segments of the users of the Website affected by our remarketing campaigns and make you see our ads on LinkedIn based on the actions you have performed on the Website. By monitoring the conversions, we will track the conversions generated by our ads. - What data will we collect?
Online identifiers, including cookie identifiers and IP addresses, and data relating to your actions on the Website and on LinkedIn. - To whom will the data be communicated?
The data collected will be shared with LinkedIn Corporation, which provides the LinkedIn Ads services we use to carry out remarketing campaigns on the LinkedIn platform. When performing the LinkedIn AdS service, LinkedIn Ads will process your data in accordance with its privacy policy, found here. We will not provide the data to third party advertisers. - Opt-out
In addition to the contents of the section How to manage your cookie preferences, you can choose not to use LinkedIn cookies to personalise ads using this setting.
YouTube
With your consent, cookies will be enabled by YouTube LLC (a company belonging to the Google group) that will allow you to use some services embedded on the Website. These cookies will track your views and how you will interact with the services.
- What does that mean?
Through the data collected via these cookies, you could be included in audience segments and then receive messages and content, also within the YouTube platform, in line with the preferences you expressed. - What data will we collect?
Online identifiers, including cookie identifiers and IP addresses, and data relating to your actions on the Website and YouTube. - To whom will the data be communicated?
The data collected will be shared with YouTube LLC (a company belonging to the Google group), which provides the services we use to embed some content on the Website. YouTube will process your data in accordance with its privacy policy, found here. - Opt-out
In addition to the contents of the section How to manage your cookie preferences, you can choose not to use YouTube cookies using this setting.
| Name | Function | Duration |
| UserMatchHistory | LinkedIn sets this cookie to synchronise the LinkedIn Ads ID. | 1 month |
| _gcl_au | Provided by Google Tag Manager to experience advertising effectiveness on all websites that use their services. | 3 months |
| lang | LinkedIn sets this cookie to remember a user’s language setting. | session |
| bcookie | LinkedIn sets this cookie from LinkedIn’s share buttons and ad tags to recognise your browser ID. | 2 years |
| lidc | LinkedIn sets the lidc cookie to facilitate the selection of the data centre. | 1 day |
| _fbp | This cookie is set by Facebook to display advertisements on Facebook or on a digital platform powered by Facebook advertising, after visiting the Website. | 3 months |
| fr | Facebook sets this cookie to show relevant advertisements to users by monitoring user behaviour on the Web, on websites that have Facebook Pixel or Facebook social plug-ins. | 3 months |
| YSC | The YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. | Session |
| CONSENT | YouTube sets this cookie via embedded YouTube videos and records anonymous statistical data. | 2 years |
HOW TO MANAGE YOUR COOKIE PREFERENCES
Block third-party cookies: third-party cookies are generally not necessary to browse, so you can reject them by default, through the appropriate functions of your browser. To know the type and version of browser you are using, click on “Help” in the browser window at the top, from which you can access all the necessary information. If you know the type and version of your browser, just click on the link corresponding to the browser you are using to access the cookie management page.
Microsoft Internet Explorer: https://windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies
Google Chrome: https://support.google.com/accounts/answer/61416?hl=it
Mozilla Firefox: https://support.mozilla.org/en-US/kb/Enabling%20and%20disabling%20cookies
Safari: https://www.apple.com/legal/privacy/
Enable the Do Not Track option: the Do Not Track option is present in most latest-generation browsers. Websites designed to comply with this option, when enabled, should automatically stop collecting some browsing data. However, not all websites are set up to comply with this (discretionary) option.
Enable the “anonymous browsing” mode: with this function you can browse without revealing any personal information to the browser. The websites will not remember you, the pages you visited will not be stored in the history and the new cookies will be deleted. However, the anonymous browsing function does not guarantee anonymity on the Internet, because it is only used to not maintain browsing data in the browser, while your browsing data will continue to be available to website operators and connectivity providers.
Disable cookies used for advertising based on your interests: you can manage your choices regarding profiling cookies used by third parties to send advertising based on your interests, also by accessing the following websites:
https://www.youronlinechoices.eu
https://www.allaboutcookies.org
https://aboutads.info/choices
https://www.networkadvertising.org/choices
COOKIES AND PERSONAL DATA PROTECTION
In some cases, the cookies used by the Website will allow us to collect information relating to you that, although not necessarily associated with your name, may identify you as a web “user” interested in our products or services (e.g. IP address, unique identifier, device ID, client ID). When this happens, this information is to be considered personal data pursuant to current privacy legislation (EU Regulation no. 679/2016 – GDPR) and the processing carried out by F.I.V. E. Bianchi S.p.A., in its capacity as data controller, will be governed by our Privacy Policy, of which this cookie policy is an integral and substantial part.
MISCELLANEOUS
We reserve the right to modify or simply update the content of this Policy, in whole or in part, also in light of changes in applicable law. Therefore, we invite you to regularly visit this section in order to read the updated version of the Policy.
The operator of the Website is F.I.V. E. Bianchi S.p.A., with registered office in Via Delle Battaglie, 5 – 24047 Treviglio (BG), Italy. For more information about this Policy and the cookies used by this Website, please send us a request at the above addresses or at the following address: privacy@bianchi.com.